First Choice Emergency Room

  • Market Research for Customer Insight

First Choice ER is the oldest, and largest, free-standing emergency room operation in the country.

We’ve provided extensive market research support for FCER, conducting over twenty-five consumer focus groups in Texas (Houston, Dallas-Ft.Worth, San Antonio, El Paso, Austin, Tyler, Huntsville and Wichita Falls), Colorado (Denver, Colorado Springs) and Arizona (Phoenix).

We probed awareness of and attitudes about existing ER service providers, and tested/evaluated all aspects of marketing: print ads, brochures, radio and TV ads, signage, facility architecture, public relations initiatives, and “coming soon” outdoor boards (see main visual above).

We also conducted focus groups with groups of key nursing staff in Houston, Dallas, Denver and Phoenix to understand better the employment and work environment dynamics within the FCER facilities, and developed insights on how to make important improvements.